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THE HOOK (TRANSITION IN)
THE HOOK IS a single phrase or sentence that explains why you’re sharing the story. For listeners, it generates interest and gives them a reason to want to listen to it (hence the name “hook”). For you, it serves as a way to simply and smoothly transition into your story.
With all there is to learn about good storytelling, does this single phrase really warrant its own step in the storytelling structure and an entire chapter of this book? Yes. And here’s why. It’s one of the most confounding, awkward, and anxiety-producing steps in storytelling to many people.
It’s confounding in that many people just have no idea how ...
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