Sell Your Business for an Outrageous Price

CHAPTER   2

Step One: Assess the Company and Owner for Sale Readiness

Take your mark, get set, go! How many childhood games start with these words? While selling your company in a tough market at the best possible price is not a game for children, for the uninitiated, or for the weak of heart, it is a game. It is a game with multiple players, identifiable winners and losers, and a fluid set of rules. But just because you have played other games (such as running a successful company) with ease, expertise, and finesse, that doesn’t necessarily mean you are prepared to play the game of selling your company for an Outrageous Price.

I compare an owner’s entry into the transaction arena to experiences we’ve all had at some point growing up. Remember ...