CHAPTER   10

Pillar IV: The Outrageous Adviser

So far, we’ve assembled the following ingredients, or pillars, for the Outrageous Price Process:

1. A successful company with a competitive advantage (the ability to do or make something better or more cheaply than all of its competitors) and a direct relationship between the seller’s competitive advantage and a buyer’s need that may be able to be leveraged to persuade the buyer to pay handsomely to acquire the company from the seller

2. A buyer with enough financial firepower to pay an Outrageous Price in order to purchase significant future gain or avoid significant pain

3. An owner who has the ability to trust his or her adviser, the guts and self-discipline to ride the roller coaster all the ...

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