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Sell Your Own Damn Movie! by Lloyd Kaufman

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Bonus  Chapter  |  two

Putting the “Miss” in Mismarketing: Five Good Movies That Poor Marketing Almost Ruined

OBSERVE AND REPORT (2009)

Observe and Report is a brilliant black comedy starring Seth Rogen as a bipolar mall cop who goes off his meds while trying to stop a deranged flasher and win the girl of his dreams. Sounds hilarious, right? Coming on the heels of a string of Judd Apatow–produced hit comedies including Knocked Up, Superbad, and Pineapple Express, the marketing ignored the film’s darker tones and instead presented it as more of the same, only this time in a mall. And it could have worked. However, Observe and Report had the misfortune of being released a mere two months after another very successful, yet atrociously unwatchable ...

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