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Create. Live. Sell.
Think of someone who is unforgettable.
It might be a dear-departed grandmother, a superstar where you work, or a best friend who is always there for you. It could be a star athlete, an inspiring author, or a celebrity who seems to do no wrong.
What is it about that person that is so memorable? What comes to mind when someone mentions the person’s name?
Chances are good that it’s something specific, something you can describe in just a couple of words. There’s something the person does that is so consistent, it’s like a trademark. It’s something reliable, something you absolutely know about the person, something you could describe using the word “always,” as in, “She always makes me feel welcome” or “He always looks sharp.” ...
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