2

Know What You Are Selling

Most of us know someone like the remarkable young woman I’m about to describe. I’ll call mine Bikini Girl. Yes, I know that’s a bit insulting. You’ll understand the nickname as you read on.

This Bikini Girl is brilliant. She got straight As in college. She makes friends easily. She has great ideas and she’s not afraid to act on them. If she fails, she tries again. She’s bold. She’s interesting. She’s talented. She’s reliable. She’s going places.

She’s also tall and sexy, and she’s into fashion.

She wants to be a documentary filmmaker. Or a model. Or a social media influencer.

I can’t tell.

She has two Instagram accounts. On the first one, over the past year, she has posted 365 photos of herself wearing bikinis. ...

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