Sell Yourself: How to Create, Live, and Sell a Powerful Personal Brand

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Plan Your Brand

Every successful sale begins with a good plan. So does every successful personal brand.

Your personal brand is how people see you. It’s what you’re known as and what you’re known for. It’s the impression you give others—first impressions and lasting impressions. It’s what you’re selling about yourself to others.

So it’s important to very deliberately think through what your brand will be. It’s important to make serious decisions about the impression you want others to have about you, and then spend some time figuring out how to cultivate that image and how to stick to it so your behavior, style, social media posts, and reputation are consistent and reinforce that brand.

Inconsistency is probably not the brand you’re trying ...