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You Already Know How to Sell

Do you clean your house until it sparkles when people are coming over for dinner or a party? If you use a cleaning service at home, do you take care of especially bad messes yourself before the cleaners arrive?

The last time you got dressed before a first date or a big presentation at work, did you buy a new outfit? Maybe you carefully steamed your best suit and ran out for a quick haircut the day before?

We all do some form of that. We do whatever we need to do to make ourselves look good. We want to put our best foot forward. We want others to think well of us. We want them to admire us for our well-kept homes. We want them to take one look at us and know that we take care of ourselves. We want to show them ...

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