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Don’t Sell Yourself Short
Irma’s first job out of college landed her at a local TV station as an on-air reporter for a weekend news show. Her friends envy her. Her colleagues want to be her. Her boss adores her.
Like many ambitious young professionals, the first impression she makes—and the second and all impressions after that—is no accident. She knows what she wants from her career and her life. She knows the best way to get that is to portray herself every day as a smart, polished professional. She has created a brand for herself—a way to present herself to the world—that is compatible with her goals to become a successful broadcaster and live an adventurous life as a journalist.
Through her appearance, performance, and behavior, she ...
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