April 2007
Beginner to intermediate
272 pages
6h 40m
English
book
Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them
by Howard R. Moskowitz - PH.D., Alex Gofman - PH.D.
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Chapter 2. Maxwell House’s Calculus of Coffee
The oldest known examples of Rule Developing Experimentation (RDE) come, probably not surprisingly, from food and drink. Food preparation is critical to our path of becoming human. “Cooking with RDE” proved to be critical for more business success in the competitive world that humans created.
Historically new, acceptable dishes emerged agonizingly slowly compared to what we’re accustomed to today in our increasingly busy world. It likely took many generations to experiment and develop so-called “ethnic cuisine.” Most of the natural experiments in cooking were really merely small and slow random tests, mixing together ingredients, cooking over a fire, and tasting. In these haphazard trial-and-error ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.