O'Reilly logo

Selling Blue Elephants: How To Make Great Products That People Want Before They Even Know They Want Them by Alex Gofman - PH.D., Howard R. Moskowitz - PH.D.

Stay ahead with the world's most comprehensive technology and business learning platform.

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, tutorials, and more.

Start Free Trial

No credit card required

Chapter 10. RDE Defeats Murphy’s Law and “Bares” the Stock Markets

According to Edwards Air Force Base’s History Office, Capt. Edward A. Murphy was an engineer working on Air Force Project MX981 to see how much sudden deceleration a person can endure in a crash. The work was done at Edwards Air Base in 1949, where Murphy created the harness for a rocket-powered sled designed to move faster than a speeding bullet. The test failed, and the sled’s passenger, Dr. John Paul Stapp, was temporarily blinded because, as Murphy later discovered, a transducer had been installed backward. Murphy cursed the technician responsible and said, “If there is any way to do it wrong, he’ll find it.”

His colleagues overheard him and began repeating the adage. Before ...

With Safari, you learn the way you learn best. Get unlimited access to videos, live online training, learning paths, books, interactive tutorials, and more.

Start Free Trial

No credit card required