IF YOU’RE IN SALES, FEAR HAS COST YOU MILLIONS OF DOLLARS, AND THIS BOOK IS FOR YOU.
Fear is the reason most salespeople don’t like to pick up the phone (salespeople average just four hours per week on the phone, and our job is to talk to humans!).
Fear is the reason we don’t ask for the business more, even though our customers want to buy from us.
Fear is the reason we don’t offer our customers additional products and services, even though they would love to