Selling For Dummies, 4th Edition

Introduction

Welcome to Selling For Dummies, 4th Edition. Although this book is about selling products and services to businesses and consumers, it goes beyond that knowledge. This book is really about people skills. After all, knowing how to get along well with others is a vital skill — especially if your career involves persuading them toward ownership of your ideas, concepts, products, or services.

If all you want to do is discover how the masters of sales accomplish what they accomplish, you would be able to do that just by reading this book. But if you want to achieve that master’s status in sales for yourself, then you have to do more than a one-time read-through. Think of this book as a reference tool — it’s designed to help you discover the basic techniques of sales and establish a strong foundation of good habits on which to build a great career. So don’t save a space for this book on the top shelf of your bookcase with all the other dust collectors. Keep it within easy reach so when you need to refer back to one of its pearls of wisdom for encouragement, you won’t have far to go.

To be successful in sales, you must be flexible, have good listening skills, and be willing to put others’ needs before your own. With the selling skills covered here in your arsenal, you’ll have more happiness and satisfaction in all areas of your life, not just in your selling career (although your career will certainly benefit, too).

About This Book

Selling For Dummies, 4th Edition, ...