Chapter 3
What to Sell
In This Chapter
Analyzing your satisfaction with what you do for a living
Choosing what to sell
Becoming a lifelong student
Getting out of your comfort zone and facing new challenges
Selling what people want to own
The main factor that separates the top five percent of people in sales from those who struggle to accomplish their goals is elementary (you thought I was going to say, “my dear Watson,” didn’t you?). Highly successful salespeople actually enjoy the crazy business of sales. To champion salespeople, selling isn’t a job. Instead, champion salespeople have discovered how to turn their job (selling) into a fun hobby.
When champion salespeople seek out new clients, go to appointments, have a chance to visit, and ask for sales, they are doing what they love to do. It just so happens that champions get paid very well for their hobbies. If you’re struggling ...
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