Chapter 6
Technology as a Sales Tool
In This Chapter
Overcoming techno-phobias
Making your selling career easier with gadgets, software, and more
Gone are the days of 3-x-5 index cards with handwritten notes about clients. Also gone are the giant Rolodex wheels of name and address information. If you haven’t yet organized using today’s technology, now’s the time! Any time you spend putting effort into low-tech tools is time you could be spending with clients. The whole idea of using technology is that it saves you time and frees you up to do more selling. Part of doing your homework as a sales professional is getting up to speed with the technology that can make your life — and your selling — more effective.
In this chapter, I start by lessening some of your fears and helping you get motivated to get up to speed. Then I share some great resources that can help you sell better — everything from tools to use when making presentations to mapping services to help you get where you’re going. I don’t even come close to describing all the technological resources available today, but I do highlight a few of the best, letting you know which ones to check out first. View this as a jumping-off point to the wide range of innovations at your disposal.
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