CHAPTER 1
How to Stop Selling Out on Yourself
ACCORDING TO A POPULAR MYTH about comfort zones, if you stay inside yours, it means you are stuck, lazy, or unmotivated.
The Problem
Most sales “gurus” will tell you that to make progress, you need to feel uneasy and stressed. They think you must reach a level of pain and discomfort that feels so bad you cannot tolerate it any longer, and only at that point can you make a change. They also say that when you have reached that level of stress, you will have increased focus, creativity, drive, and productivity. It is common to hear from these trainers that the brain is lazy and wants to keep you safe. Therefore, ignoring your mind and taking risks will show you what you are “really made of.”
They insist ...
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