CHAPTER 7
Who Do You Want to Get to Know?
WHEN 55 PERCENT OF PEOPLE are selling the wrong product, this means that they are not in alignment with the product or service they are selling. They don’t have an emotional connection to it, or they don’t have a personal reason they believe in it.
By becoming in alignment with what you are selling, you become in alignment with all the people who want to buy what you are selling. That connection will make sales happen more often and quicker.
Selling from Your Mind versus Sharing from Your Heart
Salespeople who are not in alignment with their product or service wind up selling from their mind instead of what is in their heart. Alignment is the connection from the heart to the ears to the mouth—and they ...
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