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Selling from Your Comfort Zone
book

Selling from Your Comfort Zone

by Stacey Hall, Sam Horn
July 2022
Intermediate to advanced
208 pages
3h 31m
English
Berrett-Koehler Publishers
Content preview from Selling from Your Comfort Zone

CHAPTER 16

Making Sure Setbacks Don’t Break You

Champions keep playing until they get it right.

—Billie Jean King

EACH DAY, WE MAY FEEL as if we are making progress toward our goals. At times we may feel like we are standing still; at other times we may feel like we are losing ground or experiencing a setback.

View Setbacks as a Way to Bounce Back

Imagine stretching a rubber band to its boundary without breaking it. Then let go of the band. It likely bounces back to just slightly larger than its original shape before you stretched it. This stretch happens because the band has not been trained sufficiently to hold the much-larger circumference. It naturally bounces back to what is more comfortable.

The same can be said about our own experiences ...

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Publisher Resources

ISBN: 9781523001644