Selling from Your Comfort Zone

INTRODUCTION

Why Your Comfort Zone Is Your Power Zone

ONE OF MY CLIENTS RECENTLY SAID her previous coach told her she “had to get out of her own way to be able to make a sale.” We have all heard this advice as well and done our best to “get out of our comfort zone” to try to be successful doing something others have told us we “should” do. This book destroys this long-held myth.

For decades now, sales trainers have all been teaching methods of getting sales that primarily rely on being pushy and learning scripts on how to overcome objections. This approach has been used for decades to teach how to “control” a conversation.

For many people, this idea of controlling a conversation means “controlling another person,” which produces feelings of ...