7. The Five Strategies at Work
No matter what healthcare product or service you’re selling—medical practice-management software, tools of the trade for pediatric dentistry, prescription drugs, hospice, home care, emergency transportation services, you name it—even if you’re an entrepreneur seeking investors for an exciting healthcare venture, your success hinges on creating High-Return Relationships. That’s certainly been the case with my business, Solari Hospice Care. The relationship-building techniques outlined in the previous chapters form the backbone of the 4-Step Process that our professional liaisons use to develop the provider relationships that are the lifeblood of our company.
Note
The 4-Step Process for marketing Solari Hospice ...
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