Chapter 10
Fulfilling Customer Orders
IN THIS CHAPTER
Deciding on how to fill customer orders
Outsourcing order fulfillment to Amazon
Opting for do-it-yourself (DIY) order fulfillment
Avoiding order fulfillment altogether via drop-shipping
Many people start selling products on Amazon long before they give any consideration to filling orders. These mom-and-pop operations typically sell products and then pick, pack, and ship them to customers themselves. However, when the business begins to grow, they have less time to devote to these chores and discover that they can be more successful spending their time on higher level tasks, such as finding products with high sales and profit potential and optimizing their product listings, customer service, and other business functions.
Fortunately, options are available for outsourcing some of the work involved in running a retail business, including order fulfillment, especially when you’re selling on Amazon. In this chapter, you explore your options and get up to speed on the basics of different order fulfillment methods.
Choosing an Order ...
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