Chapter 11
Helping Shoppers Find You and Your Products
IN THIS CHAPTER
Soliciting product reviews and seller feedback without breaking the rules
Attracting attention with search engine optimization
Leveraging the power of A+ Content to promote your brand
Driving web traffic to your Amazon Store or products
Newbies are at a distinct disadvantage in the Amazon marketplace, having to compete against giants, including Amazon and other big brands, many of which restrict or prohibit third parties from selling their products. Making the marketplace even more competitive are more than two million active sellers worldwide, many of whom already have years of experience and a considerable amount of positive feedback to help drive sales.
As a newcomer, you’re probably wondering, “How do I gain traction on Amazon?” In this chapter, we present several techniques to answer that question.
Gaining Traction with Product and Seller Ratings and Feedback
Your visibility and sales success and that of the products you sell are impacted by product ratings and reviews and by your seller rating and feedback. ...
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