Chapter 12

Boosting Sales with Marketing and Advertising

IN THIS CHAPTER

check Increasing visibility with Amazon ads

check Giving your items top billing as sponsored products

check Strutting your stuff as a sponsored brand

check Increasing conversions with special deals and promotions

check Driving external traffic to your product listings and Amazon Store

Selling on Amazon involves more than just buying, listing, and shipping products; you need to get your business and products in front of shoppers. Unless you’re the only one selling a unique product that’s in high demand, getting your business and products in front of shoppers is a huge challenge, especially when you’re just getting started.

To increase your visibility on Amazon, take advantage of its marketing and advertising tools, including Sponsored Products, Sponsored Brands, Deals, and Coupons. With these tools and other techniques presented in this chapter, you can start to build the momentum to drive current and future sales.

Exploring Different Ad ...

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