Boosting Sales with Marketing and Advertising
IN THIS CHAPTER
Increasing visibility with Amazon ads
Giving your items top billing as sponsored products
Strutting your stuff as a sponsored brand
Increasing conversions with special deals and promotions
Driving external traffic to your product listings and Amazon Store
Selling on Amazon involves more than just buying, listing, and shipping products; you need to get your business and products in front of shoppers. Unless you’re the only one selling a unique product that’s in high demand, getting your business and products in front of shoppers is a huge challenge, especially when you’re just getting started.
To increase your visibility on Amazon, take advantage of its marketing and advertising tools, including Sponsored Products, Sponsored Brands, Deals, and Coupons. With these tools and other techniques presented in this chapter, you can start to build the momentum to drive current and future sales.