Chapter 14
Building and Managing Your Own Webstore
IN THIS CHAPTER
Deciding where to build your store — inside or outside Amazon
Marshalling the materials to build your store
Creating your own Amazon Store
Creating a webstore outside Amazon
When you’re selling on Amazon, you’re selling in Amazon; that is, Amazon is like a huge store on the web, and you’re selling products within that store. When customers buy your products, they remember they bought them on Amazon, but they usually forget they bought them from you (assuming it even registered in their brains).
However, when you have your own store — a separate store inside or outside Amazon — you can build your own recognizable brand and start generating repeat sales. By building and maintaining your own store, you give shoppers a choice — they can buy from you or from Amazon. In addition, when selling to repeat customers, you won’t have to compete so much with other sellers on Amazon to win sales.
In this chapter, we explain how to build your own store on the web — inside or outside Amazon — and use it in tandem with Amazon to boost ...
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