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Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website by Michael Miller

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2 Planning for Selling Success

If you’re a small or medium-sized eBay seller, you’re no doubt feeling the squeeze. Continue doing business via online auction like you’ve always done, and you’re likely to see both your sales and your profits shrink. It’s change or perish; you have to change the way you do business to survive.

Before you change your business model, however, you need to plan for the change. Without careful planning, you’re liable to make the wrong changes and end up worse off than you were previously. Planning is key to building a successful business—even if you’ve already tasted success on eBay.

Planning for Life Beyond eBay Auctions

Here’s a fact I really don’t like to admit: In the past, it’s been possible to obtain short-term ...

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