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Selling Online 2.0: Migrating from eBay® to Amazon®, craigslist®, and Your Own E-Commerce Website by Michael Miller

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6 Promoting Your Fixed-Price eBay Sales

If you’ve decided to migrate your business from online auctions to fixed-price listings on one of eBay’s sites, you’re now facing the challenge of how to promote your new fixed-price business. Not all of eBay’s sites provide the same visibility for sellers that you’re used to with the main online auction site; in fact, some of eBay’s sites do a pretty good job of hiding sellers and their merchandise from potential buyers.

How do you cut through this anonymity and promote your listings to the same level of visibility you’d have with online auctions? That’s the focus of this chapter, so read on to learn more.

Promoting Your Fixed-Price Listings on the eBay Site

Let’s start with what most sellers do when ...

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