17 Setting Up an E-Commerce Website

As you’ve learned, there are many ways to build an e-commerce website. While some sellers choose to build a site from scratch (either by coding it themselves or by hiring a web design firm), a better alternative for most sellers is to use a hosting service that offers pre-designed storefronts. With this approach, your upfront costs are surprisingly low, and creating your site is often as easy as filling in a few forms and uploading your product inventory.

Which e-commerce hosting service should you use? Just how easy is it to design your own site with one of these services? What can you expect once you get your site up and running? These are the questions we answer in this chapter—so read on to learn more! ...

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