Book description
"Why is it so difficult to sell project management to senior executives?" and "How do you get them on board?" are the main questions being answered in this pertinent book by Thomas, et al. After years of research, the authors report their findings in Phases I and II of this insightful book. Based on the perspective that senior executives focus at a strategic level and view project management as tactical, Phase I deals with the misalignment of perceived value between the "seller" and the senior executive. Phase II compares and contrasts success factors with the help of eight straightforward models.
Table of contents
- Cover Page
- Title Page
- Copyright Page
- Table of Contents
- Acknowledgments
-
Executive Summary
- Chapter 1: Study Background
- Chapter 2: Theoretical Foundation
- Chapter 3: Study Methodology
- Chapter 4: Phase I Findings: Why Is It Difficult to Sell Project Management to Senior Executives?
- Chapter 5: Phase II Findings: Demographics and Practice
- Chapter 6: Phase II Findings: How Do You Sell Project Management to Senior Executives?
- Chapter 7: Insights and Future Research Directions
- Chapter 1: Study Background
- Chapter 2: Theoretical Foundation
- Chapter 3: Study Methodology
- Chapter 4: Phase I Findings: Why Is It Difficult to Sell Project Management to Senior Executives?
- Chapter 5: Phase II Findings: Demographics and Practices
-
Chapter 6: Phase II Findings: How Do You Sell Project Management to Senior Executives?
- Descriptive Summary
- Summary of Process Steps to Produce Models
- How Do We Generally Attempt to Sell Project Management to Senior Executives?
- How Do We Successfully Sell Project Management to Senior Executives?
- What Convinces Senior Executives to Invest in Project Management?
- Key Considerations in Selling Project Management to Senior Executives
- Best Practices
- Conclusions
- Chapter 7: Insights and Future Research Directions
- Appendix A: Phase I Interview Instrument
- Appendix B: Phase II Survey Instrument
- Appendix C: Summary Tables of Phase II Survey Data
- Bibliography
- Author Contact Information
Product information
- Title: Selling Project Management to Senior Executives: Framing the Moves that Matter
- Author(s):
- Release date: February 2002
- Publisher(s): Project Management Institute
- ISBN: 9781628251494
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