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THE THIRD STAGE: SHOW AND SHARE
Ever since the first effective bread-slicing machine was invented by an Iowa man and then put into use by a Missouri baking company back in 1928 (the news actually made the front page of the local paper), it seems like just about every product that has come along has been “the best thing since sliced bread.”
More often than not when I’ve listened to salespeople make their sales spiels to me about one product or another, that old chestnut starts dancing through my head, and I think to myself, “Here we go again, another best thing since sliced bread!”
Well, I’ve always thought highly of sliced bread, and most of the products I’ve run into aren’t anywhere near as good. So why make them out to be? Customers, including ...
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