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THE FIFTH STAGE: THE KISS GOODBYE

A friend of mine told me this ridiculous but true story. He had run up quite a nice sale at a competitive store. The seller who helped him had been perfectly companionable, knew his product cold. He shared some amusing anecdotes, asked the right questions. In every sense, seller and customer were a good fit.

The instant the seller closed on the sale—and I do mean the very instant—the seller immediately checked his watch and said, “Sorry . . . Gotta go. All this took way longer than I thought, and it’s already past my lunch hour. I’m starving . . . I could eat a moose.”

With those rude parting words, he dashed off, all but leaving a cloud of dust in his wake.

Well, guess what? He had just ruined who knows how ...

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