8

THE EXTRA STAGE: ONE FOR GOOD MEASURE

You won’t believe this story about a garrulous salesperson who sold carpeting—wall to wall, area rugs, runners, the full array. He had an incurable sweet tooth, and every time he completed a good-sized sale, he would bound over to the nearest grocery store and buy a supersized package of Oreo Double Stuf cookies. That was his own little trophy—killer cookies.

And as he filled himself up, he would boast to his fellow carpet sellers about closing another big one.

One day, his boss asked him about a sale he had made of a lime-colored plush a few months ago. It was a new line, and he was trying to figure out whether it had potential. “How’d those people like it?” his boss asked.

“Couldn’t tell you,” he said. ...

Get Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson For Life now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.