Selling the Hug Your Customers Way: The Proven Process for Becoming a Passionate and Successful Salesperson For Life

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YOU CAN’T SELL ALONE

Years ago, we had a retired police officer named Harvey who worked security for us at our store in Westport. He was a true ambassador, and he adored kids. My recollection is that he didn’t have any children of his own, but he sure had hundreds that remember him when they came into the store. One reason they loved him so much was that he would always give them a dime. We didn’t even know he was doing it until long after he had started his money distribution.

While he had one eye protecting us from shoplifters, clearly he most enjoyed his passion for kids shopping with their parents.

Sure, the dimes he gave out were a modest gesture, but they were also a simple way of making customers feel happy. Dad and Bill used to say ...