PROLOGUE
EVERYTHING IS SELLING—EVERYONE SELLS
Almost 50 years ago, I was working at the New England Institute for Medical Research, my first adult job, and one of my principal responsibilities was fund-raising for this nonprofit. To drum up contributions to keep our valuable basic medical research going, I had to sell the institute and the scientists’ research projects to wealthy individuals, most of whom were much older and more experienced than I was. Some had their own foundations, and so I had to convince foundation boards and corporate philanthropic boards, not to mention representatives of government agencies like the National Science Foundation and the National Institutes of Health. I even went calling on the CIA, and the people there ...
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