CHAPTER 9

Sales Tools for Today’s Seller

When you look at any carpenter they typically have tools around their toolbelt. Before surgery, any sales professional reviews the tray for all of the surgical tools before performing the recommended operation. And, any musician such as a guitarist or pianist will always have something to tune his or her instrument prior to playing. In a similar fashion, a selling professional must have the proper tools in order to perform his or her work. Without the proper resources, it is impossible for any selling professional to conduct the necessary research to find buyers and it will be impossible to contact them without proper technology tools.

I recall having started in sales around 30 years ago; the only thing ...

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