Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn

APPENDIX

The 30-Day Tough-Timer Challenge

The great pleasure in life is doing what people say you cannot do.

—WALTER BAGEHOT¹

Have you ever been told that you cannot do something? A colleague may tell you, “Don’t bother pursuing that prospect; they’ll never buy from you” or “You’ll never get a meeting with that prospect.” Like me, you’ve heard these skeptical remarks from colleagues over the years. How do you respond to these doubtful statements? Did you give in or push even harder? Although these words are meant to discourage your effort, they encourage you even more. The more you are doubted, the harder you should push.

In that vein, you need to know something about The 30-Day Tough-Timer Challenge. A vast majority of sellers attempting this ...