CHAPTER 14
Crafting Your Customer Message
On April 20, 2010, the Deepwater Horizon oil rig exploded, killing 11 people and releasing oil into the ocean off the coast of Louisiana. It took nearly 90 days to seal off the well and stop the flow of oil. This event was the largest marine oil spill in the history of the petroleum industry. It’s estimated that 3.19 million barrels of oil were released into the ocean.1 During this crisis, hundreds of thousands of seabirds were killed, countless fish died, and ecosystems were destroyed. Thousands of miles of shoreline were impacted. Commercial fishing operations hemorrhaged money. After a rigorous cleanup effort, the environmental impact remains.
One of the most memorable moments in this event was the ...
Get Selling Through Tough Times: Grow Your Profits and Mental Resilience Through any Downturn now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.
