CHAPTER 15
Virtual Selling
Tough times bring change. The latest tough time has ushered in a way for sellers to connect with customers. “How do I sell virtually?” seems to be the most common question asked by salespeople. Sellers are forced to use new technology to stay connected as they work remotely and socially distanced from customers. This recent pandemic was unlike any other tough time in our history. The tectonic shift to virtual selling was a rough transition for many sellers. Although the virtual environment is different, the principles of selling remain the same whether you’re in front of a screen or a person. The transition has been tough, but it’s also created opportunity.
Throughout this book, I have highlighted the importance of ...
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