The Precise Customer

The keywords used to describe this type of customer are:


These customers need to be correct and certain about decisions they make and the implications of those decisions. Thus, they research and analyze carefully, never making a decision based on just their impression of you or a gut feeling. Because they have to “get it right,” they are careful, never impulsive. Always seeking more information and wanting to be absolutely certain, they will even risk a deadline in search of convincing proof. After your call, even if you are able to gain a tentative agreement, the Precise customers will want to see a formal ...

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