February 2011
Intermediate to advanced
272 pages
4h 3m
English
Content preview from Selling to The New Elite
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Introduction
We have focused much of our work in the past five years on understanding wealthy individuals and luxury markets. We have worked with companies such as Mercedes-Benz, American Express, Cartier, Neiman Marcus, and many others. In other words, we have worked with companies for which luxury is not a preoccupation, but a passion. The same search for extraordinary quality also defines our clients who are not “luxury” providers, but are still exemplars of excellence in their categories—companies such as Microsoft, Coca-Cola, and Vitamix.
It is in passion, and with passion, that we find the greatest opportunity to sell.
We know how hard the last four years have been. Many have called it the Great Recession, with good reason, as it has ...
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O’Reilly covers everything we've got, with content to help us build a world-class technology community, upgrade the capabilities and competencies of our teams, and improve overall team performance as well as their engagement.Julian F.
I wanted to learn C and C++, but it didn't click for me until I picked up an O'Reilly book. When I went on the O’Reilly platform, I was astonished to find all the books there, plus live events and sandboxes so you could play around with the technology.Addison B.
I’ve been on the O’Reilly platform for more than eight years. I use a couple of learning platforms, but I'm on O'Reilly more than anybody else. When you're there, you start learning. I'm never disappointed.Amir M.
I'm always learning. So when I got on to O'Reilly, I was like a kid in a candy store. There are playlists. There are answers. There's on-demand training. It's worth its weight in gold, in terms of what it allows me to do.