Selling to The New Elite

Introduction

We have focused much of our work in the past five years on understanding wealthy individuals and luxury markets. We have worked with companies such as Mercedes-Benz, American Express, Cartier, Neiman Marcus, and many others. In other words, we have worked with companies for which luxury is not a preoccupation, but a passion. The same search for extraordinary quality also defines our clients who are not “luxury” providers, but are still exemplars of excellence in their categories—companies such as Microsoft, Coca-Cola, and Vitamix.

It is in passion, and with passion, that we find the greatest opportunity to sell.

We know how hard the last four years have been. Many have called it the Great Recession, with good reason, as it has ...