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You need a license to drive a car or an aircraft, a certificate to fix pipes or wires, and a degree to practice engineering or law. Yet there is no formal accreditation for the profession of selling, despite the fact that it plays a mission-critical role in business.
Selling requires its practitioners to be responsible for projecting complex financial calculations worthy of any accountant; for high-stakes negotiations worthy of any statesman; for designing elegant solutions worthy of any architect; for delivering presentations worthy of any advertising director; for exercising competitive savvy worthy of any strategist; for demonstrating leadership under pressure worthy of any general; for preserving ...
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