From the core to the periphery, the group influences are as follows:

  • Customer

  • Roles

  • Reference groups

  • Social class

  • Culture and subculture

Get Selling Today: Partnering to Create Value, 14/e now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.