Career Opportunities in the Consumer Goods Channel
Sales careers in the consumer goods channel, referred to earlier as “B2C” selling, include both retail-selling and direct-selling careers. Conventional retailers face increased competition from online retailers. Consumers spend billions of dollars on Internet purchases. Traditional retailers are forced to offer customers more than products in order to compete effectively against online sellers. Well-trained salespeople can add value to the traditional shopping experience.
Retail Selling
A large number of salespeople work in retail. Retail selling is probably an excellent area for gaining initial sales experience. Retail-selling careers abound in a number of product areas.
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