Part 2 Developing a Relationship Strategy

A photo shows office workers in a meeting.

Source: denissimonov/Fotolia

High-performance salespeople are generally better able to build and maintain relationships than moderate performers. Part 2 includes three chapters that focus on person-to-person relationship-building strategies. The influence of ethical decisions as the very foundation for relationships in selling is discussed in Chapter 3. Chapter 4 explains how to create value with a relationship strategy. Chapter 5 introduces communication style bias and explains how to build strong interpersonal relationships with style flexing.

Get Selling Today: Partnering to Create Value, 14/e now with the O’Reilly learning platform.

O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.