Sources of Product, Company and Industry Information

  1. 6.5 List major sources of product, competitor, and industry information

Several sources of product information are available to salespeople. Some of the most common include (1) web-based catalogs and other product literature developed by the company, (2) sales training programs, (3) plant tours, (4) internal sales and sales-support team members, (5) customers, (6) product, and (7) publications.

A photo shows a group of young men and women in a classroom. Each of them is seated behind a desktop computer and one of the women has her hand raised in question.

E-learning has become popular because it is inexpensive and fast, and it can be geared to the flexible schedules of salespeople. This regional sales team is receiving sales training from the company’s ...

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