Sources of Product, Company and Industry Information
6.5 List major sources of product, competitor, and industry information
Several sources of product information are available to salespeople. Some of the most common include (1) web-based catalogs and other product literature developed by the company, (2) sales training programs, (3) plant tours, (4) internal sales and sales-support team members, (5) customers, (6) product, and (7) publications.
E-learning has become popular because it is inexpensive and fast, and it can be geared to the flexible schedules of salespeople. This regional sales team is receiving sales training from the company’s ...
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