Part 3 Developing a Product Strategy
Part 3 examines the important role of complete and accurate product, company, and competitive knowledge in personal selling. Lack of knowledge in these areas impairs the salesperson’s ability to configure value-added solutions. Part 3 also describes several value-added selling strategies.
Get Selling Today: Partnering to Create Value, 14/e now with the O’Reilly learning platform.
O’Reilly members experience books, live events, courses curated by job role, and more from O’Reilly and nearly 200 top publishers.