7 Product-Selling Strategies That Add Value

A photo shows a young couple shaking hands with a salesperson.

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Learning Objectives

When you finish reading this chapter, you should be able to

  1. 7.1 Describe positioning as a product-selling strategy

  2. 7.2 Explain the 3D product solutions selling model

  3. 7.3 Discuss product- positioning options

  4. 7.4 Explain how to sell your product with a price strategy

  5. 7.5 Explain how to sell your product with a value-added strategy

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