Selling Your Product with the Value-Added Product-Selling Model
7.5 Explain how to sell your product with a value-added strategy
Most high-performing salespeople have adopted sales strategies that emphasize value-added selling. Salespeople can add value to their product with one or more intangibles: with improved insights and knowledge of customer needs, products benefits, and competitive offerings; stronger relationship and partnership building; better use of sales technologies; more dependable product deliveries; better service after the sale; and innovations that truly improve the product’s value in the eyes of the customer. In today’s highly competitive marketplace, these value-added benefits give the salesperson a unique niche and a competitive ...
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