Reality Selling Case Problem: Selling New Products at Steelcase
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Many of the most profitable companies have discovered that there are “riches in market niches.” They have developed products and services that meet the needs of a well-defined or newly created market. Steelcase Incorporated, a leading source of information and expertise on work effectiveness, has been working hard to develop products that meet the needs of people who do most of their work in an office environment. The company’s motto is “the office ...
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