Selling With Noble Purpose, 2nd Edition

CHAPTER 21Winning Top Talent

A noble person attracts noble people and knows how to hold onto them.

—Johann Wolfgang von Goethe, German writer and statesman

Imagine you're looking for a sales job and you come across two postings. The first one says, “We strive to be the preferred provider for our customers by offering a unique value‐added solution. We're looking for a highly motivated salesperson who can drive revenue and be compensated accordingly.” The second posting says, “Would you like to help us change the world?”

Which one are you going to click?

Most people don't start looking for a new position because they want more money. They start looking because they're unhappy at work. And that unhappiness often springs from lack of appreciation, meaning, and purpose. Ideally, you're able to offer a competitive salary, benefits, and above‐average perks. But there's one thing people want even more than that: they want to feel like they matter. They want to make a difference.

Join Us If You Want Make a Difference

Here are a few examples of compelling recruiting messages, pulled directly off our clients' websites:

• G Adventures: We look for individuals who are passionate and purpose‐driven. Be part of something greater than yourself. We are more than just a travel company. We combine innovative business ideas and social responsibility to transcend travel and ultimately change people's lives, including yours.
• SalesLoft: You're smart, talented, and driven. You could work anywhere ...