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Sense and Respond
book

Sense and Respond

by Jeff Gothelf, Josh Seiden
February 2017
Intermediate to advanced content levelIntermediate to advanced
272 pages
5h 28m
English
Harvard Business Review Press
Audiobook available
Content preview from Sense and Respond

2

Sense and Respond

Continuous Learning

How does the sense and respond approach create two-way conversations with the market? How do teams use these conversations to create value? Let’s consider an example.

In 2014, Time Inc. asked our company to help them build a new digital product offering for their Cooking Light magazine property. Cooking Light had spent the past thirty years building a reputation as a go-to source for healthy eating recipes. With the magazine industry in upheaval and paper-based subscriptions and ad revenue on the decline, the Cooking Light management team was faced with a challenge. It was sitting on an evergreen archive of healthy eating recipes, tips, and advice that traditionally had been delivered in one-way conversations—in ...

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Publisher Resources

ISBN: 9781633691896